CUSTOMER story

The Jerky Outlet

How The Jerky Outlet simplified HR processes, transformed employee engagement & reduced turnover by 30% with Leapsome

CUSTOMER PROFILE
Dore Corporation is a family-owned company headquartered in Kawkawlin, Michigan, committed to enhancing the lives of its employees. Founded by Fred Dore the First in 1976, the business began as one service station/convenience store less than a quarter-mile from his family farm. Since then, it’s grown to 14 business locations, most of which are branded as The Jerky Outlet. Dore Corp is dedicated to the development and encouragement of team members. Their Dream Program helps employees achieve personal and professional goals, showcasing the company’s deep focus on employee engagement.
Location
Michigan, United States
Company size
120 employees
Features used
  • Reviews
  • Surveys
  • Meetings
  • Leapsome AI
Food services

“We’re using Leapsome for our yearly satisfaction surveys and performance reviews, which has been great — the platform automates everything, and saves us a lot of time! This frees up my schedule for many other activities instead of tracking smaller tasks. And it brings us closer to our team members. We’re not with them daily, but Leapsome gives us a way to reach out and connect more often.”

Michelle Taylor
Human Resources Administrator

😮‍💨 The challenge: from paperwork overload to seamless automation

When Michelle Taylor joined The Jerky Outlet six years ago, she faced a significant challenge: building an HR function from scratch for a company spread across multiple locations. The family-owned convenience store chain struggled with manual HR processes, the lack of a cohesive employee engagement strategy, and no centralized system to connect with team members effectively. 

Despite the company’s commitment to its team, The Jerky Outlet needed a smarter way to engage and support its people. That’s when the HR team turned to Leapsome.

Before Leapsome, The Jerky Outlet’s performance review process was time-consuming, impersonal, and frustrating for managers and employees. Managers filled out outdated paper forms, leading to repetitive feedback and disengaged employees.

“It was all paper before I got here,” recalled Michelle. “It was just these old school forms where you check a box, this is where the employee falls and that’s about it. Every review was the same, every year. Nothing really changed, it wasn’t specific.”

Seeking a solution, Michelle explored multiple platforms, but only Leapsome combined automation with a people-first approach.

The transition to Leapsome wasn’t just about efficiency, but about creating a more meaningful review process that supports development and engagement. According to Michelle, “Leapsome makes the process much more specific and personal.”

🚀 Choosing Leapsome: a standout solution for reviews, surveys & engagement

The Jerky Outlet implemented Leapsome’s robust suite of HR modules, including Reviews, Surveys, the platform’s out-of-the-box Meetings features, and its advanced AI-powered capabilities. This transformation turned once-overwhelming HR tasks into streamlined, intuitive processes.

AI-powered, automated reviews

Leapsome’s Reviews module introduced structured performance evaluations at The Jerky Outlet, with automated reminders and AI-generated feedback suggestions. This gave managers a helpful starting point to craft thoughtful, personalized reviews — saving them significant time and effort while amplifying impact.

Leapsome just saves so much time for us. Managers don’t fight me anymore when it comes to doing reviews for their reports. They were always put on the back burner. Now, they know what’s coming up, since they get emails beforehand.

It makes managers start thinking a little bit more about what they want to say about their team members. It’s really easy for them.”

Beyond just efficiency, Leapsome’s review process also drove greater collaboration and engagement. Employees can now provide feedback before their manager’s review, leading to more meaningful, two-way conversations.

“It’s been great having the automation, allowing team members to give feedback before their managers actually see it, and making managers and team members engage more, instead of just managers writing the review. We like that our team members are much more involved in the process.”

📊 Simplified surveys for data-driven decisions

With Leapsome Surveys, The Jerky Outlet uncovered valuable insights to improve employee engagement and satisfaction.

The surveys allow us more data-driven decisions. They let us know when we need to have more people go out and talk to the team if they’re not satisfied, or things that we didn’t realize they were struggling with. They help us create new policies and give us direction to do different things. That has definitely helped us.”

📝 On-the-go notes with Leapsome Meetings

Leapsome’s Meetings module empowers managers to document coaching moments, praise, and other important conversations in real-time. This created a rich record of employee performance that can be easily referenced during reviews.

“Our managers are diving in and using the meeting notes now to help track conversations with team members for when it’s time for the review,” Michelle said. “So, on the fly, if a manager needs to coach or praise a team member, they can quickly jot down a note, and when it’s time for the reviews, they can see all of their notes. Over a year, they’ll forget many things, but it makes it much easier if it’s right in front of them.”

The Jerky Outlet was able to create a culture of continuous feedback and development by using Leapsome to combine the Meetings module with Reviews. This improved communication and fostered individual growth.

💜 A trusted partner for HR success

Throughout The Jerky Outlet’s transition to Leapsome, Michelle found a true partner in our Customer Success team. The CSM’s personalized, hands-on support ensured a seamless onboarding experience and continues to provide guidance as Michelle explores Leapsome’s capabilities.

Our Customer Success Manager really supported our journey,” Michelle shared. “Ryan was great at walking me through and explaining everything — from setting up review cycles to automating our processes. Having him there with me on Zoom, sharing his screen and answering my questions in real-time, made all the difference.”

The Leapsome team’s availability and responsiveness have been invaluable. “I know I can email them, and they’ll answer right away,” said Michelle. “I like the personal touch of talking face-to-face, asking questions, and walking through everything together. The personal service is definitely the biggest highlight for me.

This level of personalized support has been critical to The Jerky Outlet’s transformation. By guiding Michelle through setup, identifying new features, and providing ongoing assistance, our Customer Success team has empowered The Jerky Outlet to streamline processes, enhance employee engagement, and drive tangible business results.

Ready to experience Leapsome’s world-class customer support for yourself?

💬 Chat with an expert to see how a true partnership can transform your HR processes and empower your people.

🎯 Results that speak for themselves

📈 90%+ review participation — a significant increase from the previous manual system

📉 30% reduction in turnover — from 89% to 59%, far outperforming the 150% industry average

⭐️ Higher employee engagement — big growth in participation for The Jerky Outlet’s Dream Program

“Leapsome has definitely increased our review completion rate, and, more than anything, the content is better. The AI feature gives managers a good starting point, and then they go in and change it specifically to their team member and what makes sense. It looks a lot more professional than it used to, and it helps our managers, so they’re not just staring at a blank sheet of paper, trying to figure out what to say.”

🔜 Moving forward with confidence

“When it came time to renew our contract with Leapsome, we talked to our managers: Everybody really liked the tool and wanted to keep using it! We even have a few managers interested in learning more, sitting in on demos, and figuring out if there are other features that I didn’t think of that they can use in their stores to help them.”

Looking ahead, The Jerky Outlet is excited to expand its use of Leapsome, including exploring:

  • Our advanced survey analytics to further refine employee engagement strategies.
  • Leapsome’s Q&A board as a centralized hub for team members to ask questions, share ideas, and connect with leadership.

… and more!

“Leapsome has definitely made me look into other ways to help our team and engage with them — things I had never thought of before,” said Michelle. “There are a lot of hidden gems. The more I explore the platform and collaborate with the Leapsome team, the more features I find that can make a real difference for our business and our people.

With Leapsome as a trusted partner, The Jerky Outlet is empowering its people, improving retention, and building a workplace where employees thrive.

🪄 Start transforming your workplace today

Explore how Leapsome can help you streamline processes, enhance engagement, and reduce turnover at your organization.

👉 Chat with an expert

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